Description for Cadbury Curly Wurly Bars
Milk chocolate with caramel centre Cadbury - official treat provider of the 2012 Olympic and Paralympic Games Suitable for vegetarians Per bar Calories 115 6.4% of a child's GDA Milk chocolate with caramel centre. Imagine a chewy caramel ladder. Now drape it in thick milk chocolate. If you've never seen a Curly Wurly before (as if!) now you know exactly what it's like. It's been around since 1970, and was voted most popular chocolate bar still in production in a 2004 online poll. Curly Wurly, the iconic bar of chocolate-coated soft caramel, was launched in the Tyne Tees area of the UK in late 1970 and then across other TV regions until it went national in September 1972. It was relaunched towards the end of 1974 with an improved recipe, making the caramel softer to chew. But how was this bizarre bar conceived? Early development documents show that the product was developed during group discussions with children, which explains the bar’s rather fun character. Although the recipe is simple – just chocolate and good quality caramel – forming the shape on a mass scale required considerable technical expertise. Immediately after the launch, sales took off at a much higher level than anticipated. Within two or three weeks, opening stocks were exhausted and the product had to be temporarily withdrawn from the market. A limited edition Orange variant was launched in 1997. Curly Wurly Squirlies, the younger siblings of the Curly Wurly, were launched in 1999. The most memorable television advertising for Curly Wurly featured the comedian Terry Scott dressed as a schoolboy in shorts and a cap. The commercials aired in the 1970’s. The Curly Wurly is still a much-loved product, its unusual shape and size allow it to stand out among other caramel products on the market. The Cadbury Foundation, set up in 1935, is a corporate foundation working under charity commission guidelines, now funded by Kraft Foods. It supports communities where our colleagues work and where we have offices and factories in the UK and Africa. The Foundation believes, as the Cadbury Brothers did all those years ago, that making a positive difference in our local community is not only good news for the community but also good for business.
Manufacturer of Cadbury Curly Wurly Bars
Cadbury UK, PO Box 7008, Bournville, Birmingham, B30 2PT, UK.
Additional Information
Be treatwise - Get to know your GDAs Each bar contains... Calories 115 6.4%, Sugars 12.4g 14.6%, Fat 4.5g 6.4%, Saturates 2.6g 13.0%, Salt 0.15g 3.8% ...of your guideline daily amount (GDA). To be enjoyed as part of a healthy, active lifestyle. To learn more visit www.betreatwise.org.uk
